Communications Corner

397 Words | 1 Min 40 Sec  Since its inception to the Microsoft eco-system in early 2021 , Bethesda Softworks has released a new sci-fi-inspired game, Starfield, on 6 September 2023. Additionally, since it's an Xbox Series X|S title, you'd expect that going up against rivals like Sony's PlayStation Studios would result in a distinguishing marketing strategy for Starfield.  Well, it sure did distinguish itself. The marketing team for Starfield has effectively manipulated a core pillar of the RPG (role-playing game) into a superbly executed campaign featuring a 1001 unique billboard adverts scattered across the world . The campaign invites audiences to engage in a scavenger hunt to identify all 1001 adverts. That's pretty awesome. Spotted at King's Cross St. Pancras  Source: Video Games Chronicle While listening to Lex Fridman's interview with Bethesda's director and executive producer Todd Howard , I was amazed by Howard's passion for developing Starfield....

Burger King's Whopper 388 Words | 1 Min 38 Sec Since the dawn of the fast food industry, I feel it has become customary to produce and distribute hyperbolic communications content. To name a few popular franchises, KFC and McDonald's partake in this devious exercise where they share mouthwatering images of their food. However, when it's reached your hands, it bears no resemblance. I would assume it captures the same feeling when you're meeting someone you've been speaking with online and they look nothing like they are in photos (I haven't been there personally). If you have fallen victim to this, then do not fret as a lawsuit has been filed against Burger King for this very reason. Consumers have identified that their adverts portraying a disproportionate, albeit favourable, burger-to-condiments-to-bun ratio fail to live up to standards and are smaller in real life.  Someone Better Call Saul (for advertising) The class action lawsuit filed against Burger King a...