Communications Corner

Thumbnails from prominent YouTubers: JorRaptor (white) and AndyReloads (black). 477 Words | 2 Min Read Does anyone remember much of 2021? I mean Covid was still a 'thing' and society was incrementally adjusting itself to normality. But I recall being invested in Assassin's Creed Valhalla's (2020) extensive post-launch roadmap. Ubisoft was pumping money just like people were towards GameStop stock in early 2021 - this ultimately paid off for Ubisoft since  Valhalla made them $1 billion , a monumental success for the company and franchise. Before I deviate to the financial performance of video games, how was my thirst for Assassin's Creed Valhalla's post-launch roadmap quenched, given that marketing for the roadmap was minimal? Inorganic content marketing made by passionate prosumers (if you have read my blog posts so far, I would assume you know what a prosumer is, if not read here ) who have access to insider information and leak the information to eager people ...

  Barbie (2023) 713 Words | 3 Min Read It would be rather incompetent of me, as a marketing student, to neglect an analysis of the ubiquitous marketing campaign, movement, phenomenon, or whatever you like to describe it, of the Barbie movie released on July 21, 2023. For a household name, reputable to a predominantly female audience and millennials, and can be commonly encountered defaced (at times) in a toy box or charity shop, we weren't expecting Greta Gerwig's Barbie, featuring Margot Robbie and Ryan Gosling to create a historical impact this summer.   Whilst the movie's production budget was around $145 million, the marketing budget was reportedly $150 million. Since Margot Robbie strongly predicted the film will make a billion dollars in an early pitch meeting, the distributors, Warner Bros., had to ensure this vision came to fruition - and oh boy, it certainly did.   After researching Barbie's marketing strategy, it was clear there were two core elements: (1) Pa...

  I don't know the credibility of the above statistic. It's merely used as a stock photo. So I've been going to the cinema often this year, more than I usually go. I don't know, 2023 has been a great year so far for movies. Up until now, I've seen Spider-Man: Across the Spider-Verse, The Little Mermaid (it was an axiomatic decision, I had no choice, but it wasn't as bad as I anticipated), Insidious: The Red Door and recently Christopher Nolan's Oppenheimer. And if God wills it, I shall be watching a few more this year.  But as we know, before the movie starts rolling, we have subjective tedious adverts to watch. Now I say subjectively because they are objectively the most enjoyable aspect for me based on my recent experience at the cinema.  I've been exposed to so many that I'm weirdly unable to recall any, but they are equally intriguing in their own unique ways. Organisations mainly comprising Samsung, Royal Marines, The Open University, Indeed, Co...