Communications Corner

Contextual Notes Video game marketing is a fascinating and intricate domain, far more complex than I initially realised. As someone who aspires to work in this field, I felt compelled to resurface the Cyberpunk 2077 incident in 2020 from a marketing persepctive. This blog post strongly originated from a thought-provoking YouTube video titled " Video Game Marketing Needs to Change " by a publisher called Burback. In this video, Burback critically scrutinises the fundamental relationship between developers, publishers, and audiences, shedding light on the "false relationship" established when audiences are captivated by a barrage of enticing promises through marketing efforts that ultimately fail to materialise. Notably, the video takes a well-deserved shot at CD Projekt RED's once highly anticipated title, Cyberpunk 2077 (2020), which strongly exemplifies this issue. So, why does the delivery of video game marketing often fall short? The challenge lies in promoti...

To my loyal Communications Corner readers, I'm alive and well. I've just been busy with a lot of things which I'm thankful for. I plan to disclose my absence in future blog posts, but for now I'm in the process of researching and writing a long-form blog about video-game marketing. 👾🎮 Unfortunately, it has taken longer than expected but I plan on getting it completed by Monday 24th July. Only once that is posted, I will return to my short-form and constant blog postings. I wanted to try writing a long-form and in-depth blog post but given my busy schedule nowadays, it's best I stick with shorter blog posts. 📝 This epitomises the notion of trying new things out and seeing whether it is effective or not. In this case, I tried planning and writing a longer blog post and learned it doesn't coincide well with my schedule. Don't worry though, I'm still looking forward to posting it. 🌳 See you all soon, Nima Shiralizadeh Communications Corner, Founder