Communications Corner

  The recent controversy between the ASA (Advertising Standards Authority) and ArrDee, Litty Liquor campaign. While the title of this blog post depicts a rudimentary take on the world of marketing, I was aware of the ASA (Advertising Standards Authority). An institution designed to regulate independent advertising and ensure adherence to Advertising Codes, the ASA is something that requires diligent awareness and one that I had not emphasised (or need to currently). Nevertheless, given my career in marketing, the regulatory body must have any marketer's utmost consideration.  Now that the bush has been beaten around, a campaign published on Litty Liquor's (an alcoholic beverage brand) social media page featuring popular UK rapper 'ArrDee' in late December 2022 has been under fire for violating ASA's policies. The violations were: (1) featuring someone (ArrDee) who is under the age of 25 (during the time of publishing he was 20 years old); (2) promoting excessive alc...

  2023 Playstation Showcase Over a week ago, Sony announced they will be live-streaming a showcase of upcoming games and other PlayStation paraphernalia. The last time they had a showcase was  in September 2021 . Many games during the 2021 showcase were revealed, including the anticipated sequel to Marvel's Spider-Man. Click  here  to watch the recorded livestream.  Since Covid-19, the game industry has pretty much neglected E3 given its  cancellation this year in late March . Now companies such as Xbox, PlayStation, Ubisoft and many more host their own events - a more cost-effective and logistically pragmatic decision (arguably). Nevertheless, these events strongly continue to uphold their purpose of generating awareness for upcoming releases. PlayStation's YouTube livestream amassed over 4.6 million views, and IGN (a prominent video game and entertainment news platform) generated 1.2 million views respectively. That's not the whole story though. With the ...